In today’s social world, consumers are liking, sharing, and connecting with their friends almost as often as they are with their favorite brands. Constant communication and connection between businesses and consumers has become an integral part of the buying cycle, and when businesses fail to acknowledge this, consumers lose interest in their brand.
Before you just go posting every time you think you have a good idea for a post, stop and create a plan that aligns with the goals you have set for your social media profiles. The biggest trap businesses fall into is not having a real plan behind the platforms they’re using or the content they’re posting. As a result, a business’ social profile can look inconsistent and unbranded. To fix your struggling social media profiles, we suggest building a social media marketing plan.
Everyone wants to think that most of their customers are happy with their services and products, but the reality is that even if most of your customers love you, it only takes a few lurking negative reviews to poison your online reputation. Potential customers are not just checking out your website and social media pages to learn about you, they are also checking out your online reviews before making a purchasing decision.