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Featured
We Secret Shopped a Public School
We Secret Shopped a Public School
6 Communication Tips to Increase Parent Engagement
5 Reasons Customer Service Is Important for Your School Administration
5 Reasons Customer Service Is Important for Your School Administration
Caissa Reputation Management Dashboard Changes Coming 12.5.18
Blog
Caissa Reputation Management Dashboard Changes Coming 12.5.18
Blog
Blog
3 Essential Rules for Dealing with the Media
Blog
3 Essential Rules for Dealing with the Media
Blog
Blog
Insider Secrets: How Charter Schools are Recruiting Your Students
Case Studies
Product Failures
Case Studies
Case Studies
How to Handle a Frivolous Lawsuit
How to Handle a Frivolous Lawsuit
Customer Service & Social Media: 3 Things You Should Know
Blog
Customer Service & Social Media: 3 Things You Should Know
Blog
Blog
3 Crucial Steps to Help Your Client During a Crisis
Blog
3 Crucial Steps to Help Your Client During a Crisis
Blog
Blog

Content Carousel

Featured
We Secret Shopped a Public School
We Secret Shopped a Public School

A couple of weeks ago, our CEO, Brian Stephens, got the opportunity to secret shop a public school. Here’s what he had to say about his experience.

Read More →
6 Communication Tips to Increase Parent Engagement

Good effective communication is a two way street and allows for relationships to be built and partnerships to be formed between parents and schools. Unfortunately, breakdowns in communication can have lasting effects that can lead to distrust and frustration on both sides.

Read More →
5 Reasons Customer Service Is Important for Your School Administration
5 Reasons Customer Service Is Important for Your School Administration

What makes you different? What added value do you bring to the table? Why should a caregiver choose your school rather than a charter or private school option? Each school is going to have a list of things they can offer a family, but not every school will make a family feel valued, cared for, and heard. Customer service is paramount for setting your school apart from other choices. 

Read More →
Caissa Reputation Management Dashboard Changes Coming 12.5.18
Blog
Caissa Reputation Management Dashboard Changes Coming 12.5.18
Blog
Read More →
Blog
3 Essential Rules for Dealing with the Media
Blog
3 Essential Rules for Dealing with the Media
Blog

It doesn’t matter if you’re the client or the lawyer, there is nothing worse than being unprepared when dealing with reporters because they will find your weakness and exploit it.  Keeping these three tips in mind will help you and your clients be successful when dealing with the media.

Read More →
Blog
Insider Secrets: How Charter Schools are Recruiting Your Students

Traditional public schools are seeing a decline in students all across the country. Gone are the days when public schools could sit back and wait for students to show up on the first day of school. Over the last 10 years, enrollment in charter schools has tripled. In this era of school choice, educators have to become proactive marketers to recruit, retain, and reclaim students for their public school. Here are three tips your district can use to recruit students back. 

Read More →
Case Studies
Product Failures
Case Studies

Crisis and Corporate Communications

A national fitness company with over 80,000 products had a customer experience a product failure. The customer’s product failure made it to multiple online platforms and the company experience a ton of outrage and backlash from customers demanding answers and a response.

Read More →
Case Studies
How to Handle a Frivolous Lawsuit
How to Handle a Frivolous Lawsuit

Dealing with a frivolous lawsuit is never fun for anyone involved. When your client gets slammed with a frivolous lawsuit, you need to know how to protect them, their employees, and the reputation of their company.  People often forget that what they’re really dealing with is the court of public opinion above anything else. Public opinion is pure sensationalism and the accusers don’t care about the accuracy of their statements because they know the media will just run with it.  No matter how frivolous the lawsuit really is, you are now at the mercy of the public.

Read More →
Customer Service & Social Media: 3 Things You Should Know
Blog
Customer Service & Social Media: 3 Things You Should Know
Blog

Great customer service through social media is expected for all businesses in today's digital age. To provide a great customer service experience through social media we recommend taking a look at these 3 best practices when handling customer service issues through social media platforms.

Read More →
Blog
3 Crucial Steps to Help Your Client During a Crisis
Blog
3 Crucial Steps to Help Your Client During a Crisis
Blog

It’s important for lawyers to understand the necessary steps to handling a public crisis for their clients. Having a crisis communications plan isn’t normally emphasized until it’s too late, so it’s essential that you have a plan in place to best serve your clients. You don’t have much time to address a crisis anymore.  Bad publicity travels fast and you need to jump into action as soon as possible.

Read More →
Blog

Summary in List Format

Featured
We Secret Shopped a Public School
We Secret Shopped a Public School

A couple of weeks ago, our CEO, Brian Stephens, got the opportunity to secret shop a public school. Here’s what he had to say about his experience.

Read More →
6 Communication Tips to Increase Parent Engagement

Good effective communication is a two way street and allows for relationships to be built and partnerships to be formed between parents and schools. Unfortunately, breakdowns in communication can have lasting effects that can lead to distrust and frustration on both sides.

Read More →
5 Reasons Customer Service Is Important for Your School Administration
5 Reasons Customer Service Is Important for Your School Administration

What makes you different? What added value do you bring to the table? Why should a caregiver choose your school rather than a charter or private school option? Each school is going to have a list of things they can offer a family, but not every school will make a family feel valued, cared for, and heard. Customer service is paramount for setting your school apart from other choices. 

Read More →

Grid Style Summaries

Featured
We Secret Shopped a Public School
We Secret Shopped a Public School

A couple of weeks ago, our CEO, Brian Stephens, got the opportunity to secret shop a public school. Here’s what he had to say about his experience.

6 Communication Tips to Increase Parent Engagement

Good effective communication is a two way street and allows for relationships to be built and partnerships to be formed between parents and schools. Unfortunately, breakdowns in communication can have lasting effects that can lead to distrust and frustration on both sides.

5 Reasons Customer Service Is Important for Your School Administration
5 Reasons Customer Service Is Important for Your School Administration

What makes you different? What added value do you bring to the table? Why should a caregiver choose your school rather than a charter or private school option? Each school is going to have a list of things they can offer a family, but not every school will make a family feel valued, cared for, and heard. Customer service is paramount for setting your school apart from other choices. 

Caissa Reputation Management Dashboard Changes Coming 12.5.18
Blog
Caissa Reputation Management Dashboard Changes Coming 12.5.18
Blog
Blog
3 Essential Rules for Dealing with the Media
Blog
3 Essential Rules for Dealing with the Media
Blog

It doesn’t matter if you’re the client or the lawyer, there is nothing worse than being unprepared when dealing with reporters because they will find your weakness and exploit it.  Keeping these three tips in mind will help you and your clients be successful when dealing with the media.

Blog
Insider Secrets: How Charter Schools are Recruiting Your Students

Traditional public schools are seeing a decline in students all across the country. Gone are the days when public schools could sit back and wait for students to show up on the first day of school. Over the last 10 years, enrollment in charter schools has tripled. In this era of school choice, educators have to become proactive marketers to recruit, retain, and reclaim students for their public school. Here are three tips your district can use to recruit students back. 

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