School competition is continuing to grow across the country. Schools have started utilizing political campaign tactics to recruit students. Traditional marketing practices are still necessary, but they aren’t enough by themselves anymore. Your district’s competition is using door knocks, live phone calls, robo-calls, grassroots teams, and other political campaign tactics to recruit your students.
Local property management and development firm sought approval of a multi-story, urban, infill, apartment building. Community opposition was significant and they had a head start reaching out to the body that was to vote on this project. About 40 emails and letters, including 7 representing local neighborhood associations, were sent to the Planning Commission in opposition to the project.
A developer sought approval of a “Smart Growth” urban infill development that included commercial, hotel, office, retail and residential space. The community was facing a difficult choice about its future.
In any school district, the student comes first. Without students, there are less programs, funding, and teachers. Every school district should have an open mind when considering ways to attract new students to your district and keep the current students that you have. One of the most critical steps your district can take is making sure your staff is properly trained. At Caissa, we offer staff and administration training to improve your student recruitment and retention efforts.
Good effective communication is a two way street and allows for relationships to be built and partnerships to be formed between parents and schools. Unfortunately, breakdowns in communication can have lasting effects that can lead to distrust and frustration on both sides.
What makes you different? What added value do you bring to the table? Why should a caregiver choose your school rather than a charter or private school option? Each school is going to have a list of things they can offer a family, but not every school will make a family feel valued, cared for, and heard. Customer service is paramount for setting your school apart from other choices.
A national fitness company with over 80,000 products had a customer experience a product failure. The customer’s product failure made it to multiple online platforms and the company experience a ton of outrage and backlash from customers demanding answers and a response.
The Crisis: A major, multi-location restaurant experienced a theft and burglary incident at their flagship location. Media outlets immediately arrived on scene, wanting comments and answers about the situation.
An urban school district had issues with their enrollment rates due to an influx of charter schools in the area. The school district took their own internal measures to address the student population decline, however their numbers kept decreasing.
Our mission is centered around three main tactics: recruit new students, retain your current students, and reclaim students who have left. We executed our strategy within the school district to create campaign style messaging and apply grassroots outreach tactics to engage local families and increase school enrollment.
Traditional public schools are falling short on students. Gone are the days when public schools could sit back and wait for students to show up on the first day of class. Over the last 10 years, enrollment in charter schools has tripled. In this era of school choice, educators have to become proactive marketers to recruit, retain, and reclaim students for their public school. It's time for public schools to compete.
The multi-location restaurant chain wanted to increase its online presence for all stores to remain competitive in today’s digital landscape and as a result making it easier for new customers to find them.
A car dealership had a high presence score but many sites reported the wrong address which has been proven to be pain point for potential new customers. From search engines to review sites, directories...
A community bowling center wanted to create an online and social media presence and a website. The business was running through Word of Mouth only. The owner quickly came to the realization that maintaining an online presence is essential for success...
A land developer was seeking approval for a new retail store in central Florida. All was proceeding normally when a vocal community group began to fight their proposed development. The anti-group wrote letters and called local legislatures...
An organization wanted to change both local ordinances and state law to increase fines and penalties for a specific type of crime. As a result of market conditions, this particular type of crime had become an epidemic...
A business wanted to market their digital communications products to a division within a local municipality. The business was aware that the municipality would be upgrading their systems in the next two or three years and needed assistance identifying contacts to promote their product...