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Recruiting Students in a Small District

Traditional public schools are falling short on students. Gone are the days when public schools could sit back and wait for students to show up on the first day of class. Over the last 10 years, enrollment in charter schools has tripled. In this era of school choice, educators have to become proactive marketers to recruit, retain, and reclaim students for their public school. It's time for public schools to compete.

Caissa Public Strategy recognizes that the best way to achieve its mission of recruiting students for public schools is to build relationships with the families. This strategy means we engage directly and communicate effectively with parents and students about school recruitment. Our ultimate goal is to boost your recruitment numbers and bring money back to your school.

Our mission is centered around three main tactics: recruit new students, retain your current students, and reclaim students who have left. We executed our strategy within the school district to create campaign style messaging and apply grassroots outreach tactics to engage local families and increase school enrollment.

Our Results

Through target identification and grassroots engagement, Caissa recruited 350 new students to the small district. Caissa was also able to retain 90% of eligible students that were being targeted by charter and state run schools.

Additionally, Caissa reclaimed over 100 students, who had left the public schools over the past two years.

More students means more staff and resources that can help schools build attractive and thriving programs. If you are interested in learning more, please email Adrian Bond at adrian@caissaps.com or call 901.522.1030.

How We Did It

This small district was seeing a steady decline in enrollment over the past decade. Pressure from charter and state run schools was on for students to transfer away from the public schools.

As a result, the public schools were seeing budget problems increase, and were forced to make hard decisions about what resources to cut back on.

Caissa conducted extensive research on the school district, current families, and prospective families to understand the perceptions and priorities present within the school district. We were able to identify key areas that the charter school was recruiting, and target them based on our findings. We crafted compelling messaging, communicated proactively in the community, and launched a ground team to interact directly with these families.

Our strategy to retain the students consisted of us visiting schools, homes, and events where students and their families gathered. We utilized phone calls, door to door visits, drop-off lines, school events, and charter school fairs to get our message to the families. In addition, Caissa leveraged community supporters and turned them into leaders and advocates for the school district.

More students mean more staff and resources that can help schools build attractive and thriving programs. If you are interested in learning more, please email Adrian Bond at adrian@caissaps.com or call 901.522.1030.

Training School District Employees to Recruit

2,446 Students Recruited

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