We Secret Shopped a Public SchoolWe secret shopped a public school…it wasn’t great. A couple of weeks ago, our CEO, Brian Stephens, got the opportunity to secret shop a...
Getting the Message Right to Garner Support for LegislationThe project We were asked to test various messaging concepts and determine what, if anything, would cause voters to approve a proposed...
How to Build a Cult Following for Your BusinessIn 1997, there was a cult called Heaven’s Gate that believed the Haley Bopp Comet was going to destroy the Earth, and the only way to...
Strategic vs. Tactical: Your 18-Month PlanAll too often, people confuse strategy with tactics. Right now, we are in a very tactical situation. Tactics are all about day-to-day...
Business crisis or business disruption? The answer depends on your emotional response.Psychologists are going to tell you that there are somewhere between five and seven emotional responses to a crisis. We’ve all heard of...
Want your voice to be heard? Set clear objectives.A key rule when reacting to any situation: If your response comes only from the heart, you’re doing it wrong. In all of the time we spend...