How to Make an Awesome Social Media Marketing Plan for Your Business in 4 Easy Steps
Before you just go posting every time you think you have a good idea for a post, stop and create a plan that aligns with the goals you have set for your social media profiles. The biggest trap businesses fall into is not having a real plan behind the platforms they’re using or the content they’re posting. As a result, a business’ social profile can look inconsistent and unbranded. To fix your struggling social media profiles, we suggest building a social media marketing plan.
A good foundation for a social media marketing plan can be created by following these four steps.
1.Establish Your Goals
Establishing the goals you have for each social media channel is crucial in the success of creating a good social media profile and plan. Your goals should be S.M.A.R.T.
Doing this will help your business reach the goals that you have set and make the improvements that you foresee in the execution of your social media plan.
2. Assess Your Current Platforms
After you’ve established your goals, you will want to take a good look at your current social media profiles. This is what we like to call a social media audit. A social media audit identifies your strengths, weaknesses, opportunities, and threats. Here are six quick steps to begin your audit.
Create a spreadsheet of your social profiles
Find other accounts that may be representing your brand and report them
Create a mission statement for each profile
Ensure accounts are on brand
Centralize ownership of passwords
Create a process for how and if profiles are established on any new platforms moving forward
3. Assess Your Audience
Using your social media audit, you should now ask yourself the question, “Is my audience using this platform and if so, how?” This will help you to see whether or not the current platforms you’re using are actually reaching your target audience. And if they’re not? Then why are you using them?
A big part of understanding your audience is being able to answer the question of what their wants and desires are but also knowing their problems. Think about how your product or service offers a solution to something that causes your target customer anxiety. What are the questions they ask themselves before making the final purchase decision for your product or service? Are they looking for your business on the platforms you’re using, and are you creating content that answers those questions?
4. Create a Content Marketing Plan & Social Media Calendar
This last and key step will play a big role in helping you to stand out amongst other business' social media profiles.
Your content marketing plan should answer the following questions:
- What types of content do you intend to post and promote on social media?
- Who is your target audience for each type of content?
- How often will you post content?
- Who will create the content?
- How will you promote the content?
It’s important to note that your social media content calendar should support your content marketing calendar by designating what content is being shared on each social media platform and the dates and times that you are publishing your posts.
When you’re posting to social media, you want to go beyond sharing sales information with them. It’s important to think outside the box. What reason are you giving them to follow you on social media? Do you occasionally make them laugh? Or you sharing breaking news or exclusives?
It may seem overwhelming, but creating a social media marketing plan is just one of the first steps to getting your business on the right path with social media. Just remember, the online social world is always evolving and so should your approach. Be sure to make clear goals for your social media profiles that align with the overall goals of your business. Also test out different content, photos, videos, and posting times every so often, so that you can learn what does and doesn’t work for your audience.
These are just a few of the foundational steps you need to take to get on the right track with social media for your business. If you want to take your social media to the next level with Caissa, fill out our FREE snapshot report to get an analysis of your social media profiles.