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How Inaccurate Data Hurts Your Business
How Inaccurate Data Hurts Your Business

How Inaccurate Data Hurts Your Business

The project

A car dealership had a high presence score but many sites reported the wrong address which has been proven to be pain point for potential new customers. From search engines to review sites, directories to social sites, the car dealership’s’ address was consistently coming up incorrect.

The work

We looked at how the car dealership’s listing appeared on the four major data providers, we found that there were discrepancies with their listing and what Acxiom was reporting. When we further delved into the “details” section, it became clear that Acxiom was reporting the wrong address that had been seen on so many listing sites.

The results

Our software has several components that helped improve local search, reach consumers and correct and verify business listing information with all four major listing data providers. Our system ensures correct business listing information with all four providers, and transparency reporting when that data is taken up.

Conquering Online Presence

Conquering Online Presence

The Power of an Online Presence

The Power of an Online Presence

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Caissa Public Strategy