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Do I Really Need to Know SEO?
Do I Really Need to Know SEO?

Do I Really Need to Know SEO?


Do I really need to know SEO? These three statistics say yes...yes you do.

1. In 2017, Google accounted for over 79% of all global desktop search traffic. (Source: NetMarketShare)

In terms of search engines, Google is key. Ranking well on Bing or Yahoo is important, but ranking high on Google is essential. Companies who rank high on Google are the companies who are going to get the business.


2. 50% of search queries are four words or longer. (WordStream, 2016) (Source:

Customers are searching for specific content or asking specific questions when they look online. For example, a customer would search “what materials do I need to repair my roof?” instead of searching “roofing.” Your content needs to be geared towards answering the questions your ideal customer is asking. Our tip is to take the time and write out the type of questions your ideal customer is going to be asking and then build content around those questions. 

3. Google “near me” searches have increased by two times over the past year. (Source: Search Engine Watch, 2016)

If you’re a business that depends on local traffic, this statistic is key. Using SEO to make sure your business is showing up locally is vital to getting new business from Google.


3.5.  72% of consumers who did a local search visited a store within five miles. (Source: WordStream, 2016)

The customers who are searching for "near me" businesses are also choosing to actually visit those businesses. Focusing on your local SEO will not only have you show up in customer searches, but then those customers will actually show up at your business.

SEO is vital to a business's success, especially when bringing in new customers. Need to learn more about implementing SEO strategies? Check out this blog post!

Or just need professionals to take care of it for you? Contact us below.

Top 3 Online Review Tips for Retail & Restaurants

Top 3 Online Review Tips for Retail & Restaurants

Caissa Public Strategy