Creating Better Government by Mobilizing Community
A group of concerned business leaders wanted to inspire a community conversation and education campaign about government efficiency and the possibility of creating a metropolitan form of government. This conversation was designed to capture what the community would support in a new government, discover what was and was not currently working in the eyes of the citizens, and recommend changes to the appropriate legislative bodies.
We determined that no existing entity had the capacity to reach out to the entire target community, create a dialogue, and provide public feedback on the scale requested. We therefore created a new nonprofit capable of gathering feedback, providing public input and acting as an umbrella group, bringing together a coalition of like-minded individuals and partners. The first stage of the work involved building infrastructure for the new group, developing a fundraising plan and developing a coalition of supporters. The second stage involved implementing proven outreach strategies to elicit a wide range of citizen concerns from each area of the community representing a diverse cross-section of the public.
Over the course of nine months, approximately 300 small group meetings and several larger community meetings were held with over 3,000 total attendees. Nearly 5,000 survey results were captured using various social media tools, and over 60 groups partnered to assist in the overall mission. The survey results indicated 12 primary concerns that, if addressed, would allow the public to support a metropolitan form of government and identified over 100 best practices that, if implemented, would create a more efficient government.