Connecting with Congress
Our client wanted help in requesting long-term funding from Congress to rebuild and maintain the Mississippi River levees after flooding destroyed many levees along the Mississippi river.
Several groups formed to oppose rebuilding the levees, despite the protection these levees provided homes and farmland along the Mississippi River, instead wanting to return the river to its "natural state." Our mission was to conduct a grasstops/grassroots campaign to educate Congress on the need for the levees and the economic impact that failure to rebuild them would have on the local communities. We worked as part of a comprehensive team with firms across seven states. Caissa was specifically charged with mobilizing grasstops and grassroots support within Arkansas and Tennessee over the course of a five-month period. Our team built relationships with key groups, gained support for our effort, and provided monthly deliverables to show Congress that the people in Arkansas and Tennessee would fight to protect their community.
Our team produced over 130 letters from high-value targets, gathered resolutions from several cities along the river supporting our efforts, and placed letters and opinion pieces in several regional papers. Congress approved the necessary funds to rebuild and maintain the levees.