Public Affairs

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Case Studies

At Caissa, we're all about getting you the win. See below and let our work speak for itself.

Training a Local Law Enforcement Agency in Media Interaction and Public Relations

Challenge: A local law enforcement agency was struggling their relationship with the media. Leaders not representing the department...

Getting the Message Right to Garner Support for Legislation

The project We were asked to test various messaging concepts and determine what, if anything, would cause voters to approve a proposed...

How to Build a Cult Following for Your Business

In 1997, there was a cult called Heaven’s Gate that believed the Haley Bopp Comet was going to destroy the Earth, and the only way to...

Strategic vs. Tactical: Your 18-Month Plan

All too often, people confuse strategy with tactics. Right now, we are in a very tactical situation. Tactics are all about day-to-day...

Want your voice to be heard? Set clear objectives.

A key rule when reacting to any situation: If your response comes only from the heart, you’re doing it wrong. In all of the time we spend...