Building Relationships Between City & Industry to Grow Business
A business wanted to market their digital communications products to a division within a local municipality. The business was aware that the municipality would be upgrading their systems in the next two or three years and needed assistance identifying contacts to promote their product and to build long-term business relationships with the city and their purchasing department.
The first step in this process was to highlight the need for a system that offered increased efficiencies and to build support from key individuals in the community around the client's product. Through this process, the client was able to showcase that their product would increase the accessibility of services not only for the municipality's constituents, but for its vendors as well.
The business was able to build a successful working relationship with the City and was awarded the contract. Additionally, the business increased the awareness of its product and garnered subcontracting work from two additional vendors.