5 Ways Beauty-Industry Professionals Can Use Their Reviews
Beauty industry professionals know how important positive reviews and referrals are for business. Sharing your positive reviews in multiple, new ways allows you to grow your business without depending solely on current clients telling their friends about their great experience. Here are five ways you can use your great reviews and wow your potential new clients.
1. Your Website
This suggestion may seem simple, yet so many people forget to include reviews on their website. Take the time to add a few reviews to your website so potential new clients can see and understand the great work you are doing. Want to take it one step further? Update the reviews every few months so they are timely to the work you are currently doing.
2. On Your Business Cards
Business cards are a simple, easy way to hand your information along with a stellar review to a potential client. Plus, if a client does pass along your information to a friend using your card, that potential new client can immediately have the trust of two current clients.
3. Social Marketing
Social media may seem like another no-brainer, but are you getting creative with the way you share your reviews? Social media is the perfect place to mix things up. You can share quotes, videos of clients, photoshoots of your work with reviews, and so much more. Don’t be afraid to show your personality. That’s why your clients love you.
4. Include in Your Emails
Add a review to your email signature. Every time a potential client sends you an inquiry, you can subtly remind them why you are great and how much your customers love you.
5. On Your Packaging and Pricing
If your business has any packing or printed pricing material, add a review on those. As your potential new clients read labels or look at pricing options, they will be reminded that you are a great choice.
Need more help on getting your business known or growing your reviews to use these steps? Reach out to Caissa today, and we can help!