Top 3 Online Review Tips for Retail & Restaurants
Reviews of your restaurant and store matter to your customers. Don’t believe us? Check out this statistic - 86% of people will hesitate to purchase from a business that has negative online reviews. And if you think that means you should play it safe and have no reviews at all? Think again. Reviews produce an average of 18% uplift in sales.
So what do you need to know about online reviews?
1. Consumers control the conversation.
Social networks like Facebook and Twitter have dramatically changed the way businesses communicate compared to traditional media. A reputation today is more about what customers say about a business and less about what a business says about itself.
Though some people think of monitoring their reputation as a scary chore or a daunting task, instant feedback is something most business owners are constantly searching for. Responding effectively to negative reviews and amplifying positive feedback is essential for success. Not responding to customers on review sites and social media is worse than having a phone line that goes unanswered, because there are thousands of people witnessing the neglect.
2. A strong online reputation is key.
So, what exactly should your business be aiming to accomplish online?
Building a consistent online presence and a positive reputation is important for both consumers and search engines. Some of the most important aspects of the online footprint include:
- Number of listings
- Consistency of listing information (name, address, phone number)
- Overall sentiment in reviews
- Frequency or current velocity of new reviews
- Overall volume of reviews
- Social activity and engagement (especially with reviewers)
People trust traditional advertising far less than social recommendations and review sites. Customers view this user generated content as more genuine and authentic, expecting them to mirror the actual customer experience. This means that maintaining a reputation is getting increasingly more important.
3. Reputation drives conversion.
What people see online matters. 74% of customers trust online reviews as much as personal recommendations—this is a huge shift in thinking that has become more prominent year over year. This translates to dollars, as customers put their money where their trust is. A Harvard Business School study found that a restaurant that sees a one star increase on Yelp will see revenue increases anywhere from five to nine percent.
Most businesses find that cultivating their digital profile on their own is too time consuming.
Where they see problems, you see opportunity.
Need more help on getting your business known or growing your reviews to use these steps? Reach out to Caissa today, and we can help!