Good effective communication is a two way street and allows for relationships to be built and partnerships to be formed between parents and schools. Unfortunately, breakdowns in communication can have lasting effects that can lead to distrust and frustration on both sides.




5 Reasons Customer Service Is Important for Your School Administration

What makes you different? What added value do you bring to the table? Why should a caregiver choose your school rather than a charter or private school option? Each school is going to have a list of things they can offer a family, but not every school will make a family feel valued, cared for, and heard. Customer service is paramount for setting your school apart from other choices. 






3 Essential Rules for Dealing with the Media

It doesn’t matter if you’re the client or the lawyer, there is nothing worse than being unprepared when dealing with reporters because they will find your weakness and exploit it.  Keeping these three tips in mind will help you and your clients be successful when dealing with the media.




Traditional public schools are seeing a decline in students all across the country. Gone are the days when public schools could sit back and wait for students to show up on the first day of school. Over the last 10 years, enrollment in charter schools has tripled. In this era of school choice, educators have to become proactive marketers to recruit, retain, and reclaim students for their public school. Here are three tips your district can use to recruit students back. 






How to Handle a Frivolous Lawsuit

Dealing with a frivolous lawsuit is never fun for anyone involved. When your client gets slammed with a frivolous lawsuit, you need to know how to protect them, their employees, and the reputation of their company.  People often forget that what they’re really dealing with is the court of public opinion above anything else. Public opinion is pure sensationalism and the accusers don’t care about the accuracy of their statements because they know the media will just run with it.  No matter how frivolous the lawsuit really is, you are now at the mercy of the public.






3 Crucial Steps to Help Your Client During a Crisis

It’s important for lawyers to understand the necessary steps to handling a public crisis for their clients. Having a crisis communications plan isn’t normally emphasized until it’s too late, so it’s essential that you have a plan in place to best serve your clients. You don’t have much time to address a crisis anymore.  Bad publicity travels fast and you need to jump into action as soon as possible.












Student Recruitment

Traditional public schools are falling short on students. Gone are the days when public schools could sit back and wait for students to show up on the first day of class. Over the last 10 years, enrollment in charter schools has tripled. In this era of school choice, educators have to become proactive marketers to recruit, retain, and reclaim students for their public school. It's time for public schools to compete. 




3 Proven Ways to Build Your Email List

What’s the secret to a successful email campaign? The subject line? The pretty pictures or cool designs? Great deals or offers? All of those things are important, but the secret to a successful campaign is actually the quality of your email list.

So how do you build an effective email list full of quality leads and future clients?

Here are three proven methods to get you started.






Top 3 Online Review Tips for Retail & Restaurants

Reviews of your restaurant and store matter to your customers. Don’t believe us? Check out this statistic - 86% of people will hesitate to purchase from a business that has negative online reviews. And if you think that means you should play it safe and have no reviews at all? Think again. Reviews produce an average of 18% uplift in sales.So what do you need to know about online reviews?






Technology, apps, software, algorithms, metrics - the world of marketing is always changing and evolving, but there are five common mistakes we see businesses make over and over again no matter how much everything else changes. It’s time to stop making these mistakes and market your business a better, more effective way.




Blog