A couple of weeks ago, our CEO, Brian Stephens, got the opportunity to secret shop a public school. Here’s what he had to say about his experience.
What makes you different? What added value do you bring to the table? Why should a caregiver choose your school rather than a charter or private school option? Each school is going to have a list of things they can offer a family, but not every school will make a family feel valued, cared for, and heard. Customer service is paramount for setting your school apart from other choices.
Traditional public schools are seeing a decline in students all across the country. Gone are the days when public schools could sit back and wait for students to show up on the first day of school. Over the last 10 years, enrollment in charter schools has tripled. In this era of school choice, educators have to become proactive marketers to recruit, retain, and reclaim students for their public school. Here are three tips your district can use to recruit students back.
A national fitness company with over 80,000 products had a customer experience a product failure. The customer’s product failure made it to multiple online platforms and the company experience a ton of outrage and backlash from customers demanding answers and a response.
Dealing with a frivolous lawsuit is never fun for anyone involved. When your client gets slammed with a frivolous lawsuit, you need to know how to protect them, their employees, and the reputation of their company. People often forget that what they’re really dealing with is the court of public opinion above anything else. Public opinion is pure sensationalism and the accusers don’t care about the accuracy of their statements because they know the media will just run with it. No matter how frivolous the lawsuit really is, you are now at the mercy of the public.
It’s important for lawyers to understand the necessary steps to handling a public crisis for their clients. Having a crisis communications plan isn’t normally emphasized until it’s too late, so it’s essential that you have a plan in place to best serve your clients. You don’t have much time to address a crisis anymore. Bad publicity travels fast and you need to jump into action as soon as possible.
The Crisis: An elementary school faced a crisis involving a teacher/parent interaction related to student behavior. Parents became enraged and demanded answers from the school.
The Crisis: A major, multi-location restaurant experienced a theft and burglary incident at their flagship location. Media outlets immediately arrived on scene, wanting comments and answers about the situation.
An urban school district had issues with their enrollment rates due to an influx of charter schools in the area. The school district took their own internal measures to address the student population decline, however their numbers kept decreasing.
Our mission is centered around three main tactics: recruit new students, retain your current students, and reclaim students who have left. We executed our strategy within the school district to create campaign style messaging and apply grassroots outreach tactics to engage local families and increase school enrollment.
Traditional public schools are falling short on students. Gone are the days when public schools could sit back and wait for students to show up on the first day of class. Over the last 10 years, enrollment in charter schools has tripled. In this era of school choice, educators have to become proactive marketers to recruit, retain, and reclaim students for their public school. It's time for public schools to compete.
What’s the secret to a successful email campaign? The subject line? The pretty pictures or cool designs? Great deals or offers? All of those things are important, but the secret to a successful campaign is actually the quality of your email list.
So how do you build an effective email list full of quality leads and future clients?
Here are three proven methods to get you started.
Reviews of your restaurant and store matter to your customers. Don’t believe us? Check out this statistic - 86% of people will hesitate to purchase from a business that has negative online reviews. And if you think that means you should play it safe and have no reviews at all? Think again. Reviews produce an average of 18% uplift in sales.So what do you need to know about online reviews?
Technology, apps, software, algorithms, metrics - the world of marketing is always changing and evolving, but there are five common mistakes we see businesses make over and over again no matter how much everything else changes. It’s time to stop making these mistakes and market your business a better, more effective way.