5 Ways Beauty-Industry Professionals Can Use Their Reviews

Beauty industry professionals know how important positive reviews and referrals are for business. Sharing your positive reviews in multiple, new ways allows you to grow your business without depending solely on current clients telling their friends about their great experience. Here are five ways you can use your great reviews and wow your potential new clients.

7 Things About SEO Your Boss Wants You to Know

Search engine optimization (SEO) can often fall to the back-burner of our marketing plans, but implementing a strong SEO strategy is critical to your business’s online success. Here are seven things your boss wants you to know about implementing an SEO strategy. Plus we've included some tangible tips for you at the end! 

Four Things to Start Doing for Your Marketing Strategy in 2018

As a new year starts, everyone sets out on a journey of improvement. We create health goals, diet goals, desire new habits and attempt to break old ones. Businesses often make new goals, too - more revenue, new customers, better customer experience, and more. Here are FOUR achievable goals you can incorporate into your marketing plan to see better results in 2018. (Plus there’s a bonus one if you read until the end!)

3 Killer Tactics for Brands that Struggle with Social Media

In today’s social world, consumers are liking, sharing, and connecting with their friends almost as often as they are with their favorite brands. Constant communication and connection between businesses and consumers has become an integral part of the buying cycle, and when businesses fail to acknowledge this, consumers lose interest in their brand.

How to Make an Awesome Social Media Marketing Plan for Your Business in 4 Easy Steps

Before you just go posting every time you think you have a good idea for a post, stop and  create a plan that aligns with the goals you have set for your social media profiles. The biggest trap businesses fall into is not having a real plan behind the platforms they’re using or the content they’re posting. As a result, a business’ social profile can look inconsistent and unbranded. To fix your struggling social media profiles, we suggest building a social media marketing plan.

It doesn’t matter if it’s a Google, Yelp, or Facebook review, you need to be responding to your reviews. Responding to a good review allows you to capitalize on that opportunity and responding to a negative review allows you to minimize the damage. We’ve said it before and we’ll say it again, reviews are shaping customers purchasing decisions and as a business it’s important for you to be a part of that conversation.

Where Your Business’ Bad Reviews Are Hiding

Everyone wants to think that most of their customers are happy with their services and products, but the reality is that even if most of your customers love you, it only takes a few lurking negative reviews to poison your online reputation. Potential customers are not just checking out your website and social media pages to learn about you, they are also checking out your online reviews before making a purchasing decision.

Every organization is vulnerable to a crisis.

From accidents or rogue bloggers, to product recalls or community relation challenges, crises can occur in many forms. Quick, well-thought out action, is necessary to protect your reputation and your bottom line.